Web Basics

Promoting your business on the web can be daunting for people who know the industry and follow it every day. What many people do not understand is that a website is a business within itself. A properly built and promoted website will provide you with a “return on your investment”. A website that generates heavy search engine traffic is a website that is literally receiving FREE ADVERTISING from that search engine. Every dollar spent on Search Engine Optimization for your website should help provide your business with that much monetary value in exposure. So if you contracted someone for the keywords “playing cards”, because you sell playing cards online, within 90 days you should start seeing better results in search traffic and sales conversions. The amount of time for the changes to be noticeable can vary greatly (7 days or even less in rare cases), however be wary of scam artists. If your provider is showing you how they are actively working to enhance your exposure, give them a chance. If they are ignoring your calls and cashing your checks you need to take proper action.

It is very important to remember that Search Engine Optimization is not like a car mechanic who has a manual on what to do. Search Engine Optimization teams have guidelines, implementing them takes time… Any good SEO team will track everything they have done to show their client how they attempting to achieve the common goal. There are no “quick solutions” in making your website a location that is receiving traffic that you can benefit from. Truth be told, we can send 10,000 hits to your website in the next 30 days… Will it benefit you, your business or the goals you are striving for? These methods are not going to reflect a positive return on your business investment.

Promoting your business on the web should be thought of as a scientific formula. Not because it’s difficult, because it requires experience that cannot be purchased. Promoting your business on the web through Search Engine Optimization is the BEST thing that ANYONE can do for their website and business. If you are a local small business that relies on local clients, your clients need to know you are there. Through print media, local activities, and word of mouth one can start to build a brand through local channels. This is a fundamental principle in starting any business. On the internet, there is plenty of FREE ADVERTISING available; however, it comes in the form of “impartial” search engines that deliver the most “relevant” answer to a user. Being the “relevant” result on that search page is a privilege that is granted to the one who is noticed by its society. The formula that derives that secret ingredient? We’ll probably never really know unless it leaks out. That will actually do more harm than good.

Search Engine's Engine

This is where the “science” comes in. No one knows EXACTLY what each search engine uses to determine what is more relevant. There are general knowledge items that most experienced web designers will know, but very few can actually claim fame in knowing more than the next. There are a certain set of fundamental elements that each website has and needs to be compliant in today’s world. Those elements are only the beginning. No one can promise you “first page on Google and Yahoo” results, if they do… they are luring you on false promises. Do your homework and ask that your web designer provide you with results of previous client’s experiences with Search Engine Optimization campaigns.

Febt Design Approach

At Febt Online Innovations we use Google Analytics to prove to our clients and potential clients that we can do what we say. We will not make false promises and not deliver on them. We would prefer to let you know that we cannot assist you, rather than lead you around on a time and money wasting adventure. Call us today; ask us how we can help grow your business.

We SPECIALIZE in promoting “brick and mortar” businesses, and extend our services to internet only businesses as well. We have the knowledge and tools to help drive relevant traffic to your website which will lead to sales. We have examples of clients that have seen direct results within 60 days; we also have examples where our clients took a less aggressive approach and were able to change their traffic over the course of 6 months. Everyone’s results will reflect on the amount they have to invest.

Already Have A Website?

Existing websites have one great advantage, the changes made will allow us to adapt MUCH quicker to fine tune what needs to be added, changed, or adjusted. Services like Google Analytics allow us to make informed and educated decisions, not foolish guesses. Call us to discuss your current needs. Our solutions will provide a clearer picture for the roadmap you have drawn out. We will be glad to go over how we can help your business find customers, not traffic.